Live expert webinar · 45 minWebinar replay · 45 min
Is your email program ready for Black Friday?
The deliverability checklist to protect your campaign performance. A live MailSoar session for email, CRM and lifecycle teams.The recorded MailSoar session for email, CRM and lifecycle teams.
- 17 daysbetween the session and Black Friday (Nov 27)
- 45 minof practical advice, on demand, in 6 chapters
- 1 Billion+Monthly emails delivered to our clients’ primary inbox
- 4.9/5 ★★★★★on 200+ verified customer reviews
- 25 ExpertsA unique team of senior deliverability consultants
Why now
Peak season leaves no room for deliverability surprises
One blocked or spam-foldered campaign during Black Friday week costs far more than any other week of the year. This session is your windowThe replay is your window to find and fix the risks while there is still time.
★ Trusted by 500+ growth, marketing and CRM teams worldwide
What you will learn
Spot the risks. Fix the emergencies first.
- Risk 1
Authentication gaps
The SPF, DKIM and DMARC mistakes that quietly push your campaigns to spam or get them rejected.
- Risk 2
A fragile sender reputation
How list hygiene, low engagement and spam complaints can hurt you right when volume peaks.
- Risk 3
Volume spikes
How to plan your sending volume and campaign calendar so a surge does not trigger blocks.
- Emergency plan
What to do if it goes wrong live
The monitoring routine and the priority actions to take when every hour of the campaign counts.
MailSoar · Free offer
Get your free Pre-Black Friday Deliverability Health Check
Identify potential deliverability risks before your biggest email campaigns of the year.
Request your free deliverability check- Identify potential issues affecting inbox placement
- Review key deliverability fundamentals
- Understand which actions to prioritize before Black Friday
Who it’s for
Built for the teams who own the send button
Email and CRM teams
Check your setup and your sending plan before volumes spike.
Lifecycle marketers
Keep automated flows landing in the inbox during the busiest weeks.
Growth and revenue leaders
Protect the channel that carries a large share of holiday revenue.
Speakers
Hosted by MailSoar, a deliverability consulting agency
Your host
Pierre Pignault
Founder & CEO, MailSoar
MailSoar is a deliverability agency. Pierre and his team of 25 experts help email, CRM and growth teams reach the inbox, with experience across 500+ clients.
Read Pierre online
- MailSoar blog · ArticleWhat Is DKIM2, and How Will It Change Email Authentication?
- Podcast · March 2026Inside Deliverability: An Email Guy’s Email Guy, on The World’s Best Email and Retention Podcast
- Stripo · Interview, 2025Deliverability Decoded: Pierre Pignault on what really impacts your inbox placement
Agenda
45 minutes to get your sending ready for peak seasonJump to the chapter you need
- 5 min0:00Intro
The Black Friday deliverability challenge
Why inbox placement matters most during peak sending periods.
- 10 min5:00Foundations
Check your technical foundations
SPF, DKIM, DMARC, sending domains and sender reputation.
- 10 min15:00Reputation
Protect your sender reputation
List hygiene, engagement, spam complaints and segmentation.
- 10 min25:00Planning
Prepare your email program for peak season
Sending volume, campaign planning, monitoring and prioritization.
- 5 min35:00Checklist
Your Black Friday readiness checklist
The essential actions to complete before launch.
- 5 min40:00Q&A
Q&A and MailSoar’s free diagnostic
How to request the free Pre-Health Deliverability Check.
Before you save your seatBefore you watch
Still wondering if it’s for you? A deliverability expert answers
The questions Pierre and the MailSoar team hear most, answered in a few lines.
Is the webinar free?
Yes. Registration is free, and registrants receive the replay and the readiness checklist.
Can’t attend live?
Register anyway. Everyone who registers receives the replay the day after the session.
Is the replay free?
Yes. Enter your work email to watch it and to get the slides and the readiness checklist.
Can I jump to a specific topic?
Yes. The agenda above lists the chapters with their timestamps, so you can go straight to what you need.
What does the free diagnostic include?
It reviews key deliverability fundamentals to flag risks that could affect inbox placement, and helps you prioritize actions before Black Friday. A MailSoar expert can then walk you through the findings.
Do I need a specific email platform?
No. The advice applies to any team sending marketing and lifecycle email, whatever the platform.
Tuesday, November 10 · 6 PM ParisReplay available now
Walk into Black Friday with a clean sending setup
Free live session, readiness checklist and replay included.Free replay, slides and readiness checklist. Then let us check your setup for you.
