How MailSoar transformed Ogee.com’s email deliverability & boosted engagement ?
Summary
Customer presentation
Ogee.com – A luxury skincare brand scaling with email marketing
Ogee.com is a luxury skincare brand. It is known for its certified organic and high-performance beauty products. The company is well-known in the United States and other countries. Their email marketing efforts were an important reason why customers liked the company, why new products were launched, and why the company made more money.
However, Ogee had serious problems delivering emails to the right customers. There were some concerns, including issues with blocklists, poor segmentation, and security issues, which hurt their reputation and made it difficult for them to generate sales through email campaigns.
To improve their email performance, Ogee worked with MailSoar to create a lasting and effective email strategy.
Key project information
Type of emails
Transactional & Marketing (Newsletters, Promotions, Product Announcements)
Budget
Between $1,500 and $2,500 per month
Monthly volume
Around 500,000 emails per month
Software use
Klaviyo
Length of the project
Ongoing since 3 years
Growth opportunity
- Emails frequently landed in spam due to poor list hygiene.
- Open rates had dropped drastically below 5%, affecting revenue.
- Blacklisting issues prevented them from reaching key customers.
- No authentication protocols (DMARC, BIMI) made them vulnerable to phishing attempts.
Project Description
The project was structured into several key phases to maximize deliverability recovery and long-term success:
Email Deliverability Audit & List Segmentation
MailSoar conducted a full-scale audit of Ogee’s sending history, engagement rates, and domain reputation. This allowed us to identify critical blacklisting risks, spam triggers, and sender score deterioration.
Implementation of a Segmentation & Sunsetting Strategy
By analyzing customer engagement data, we restructured Ogee’s email lists, removing inactive users and implementing progressive sunsetting policies to protect email sender reputation.
Subdomain Strategy & Email Warm-up
To restore inbox placement, we created a dedicated subdomain for email marketing and implemented a gradual warm-up strategy, ensuring progressive reintroduction of emails into inboxes while maintaining a clean sender reputation.
Authentication & Brand Protection Measures
We secured Ogee’s domain with DMARC (set to p=reject), SPF, DKIM, and BIMI implementation, reinforcing email security and brand credibility while reducing the risk of phishing attempts.
Continuous Monitoring & Performance Optimization
MailSoar provided ongoing monitoring and adjustments based on real-time performance tracking, allowing continuous optimization of Ogee’s email campaigns for maximum engagement and revenue impact.
Background and issues
An essential step: identifying key email performance blockers
Before working with MailSoar, Ogee faced several key deliverability challenges:
- Unsegmented Email Lists – Sending to broad, unfiltered lists resulted in high spam complaints, low engagement, and a deteriorating sender reputation.
- Lack of Sunsetting Policy – Ogee continued emailing inactive users, which hurt deliverability and triggered ISP filtering issues.
- Blocklisting Issues – Poor historical sending practices led to multiple blacklists, significantly limiting inbox placement.
- Absence of Brand Protection (DMARC, BIMI) – Without authentication measures, Ogee was vulnerable to spoofing and phishing threats, damaging their email trust.
Initial Performance Metrics Before MailSoar
- Open rates below 5%
- Spam complaint rates above industry standards
- Frequent blacklisting warnings from major ISPs
- Deliverability below 70%, with high bounce rates
Without immediate intervention, Ogee risked losing a critical sales channel and further damaging its email reputation.
Solutions from our experts
Complete Database Cleaning & List Optimization
We started by removing invalid, unresponsive, and high-risk contacts from Ogee’s mailing lists. This improved sender score and inbox placement rates.
Segmentation & Automated List Hygiene
Ogee’s subscribers were segmented based on engagement levels, and inactive users were gradually phased out, reducing spam complaints and improving open rates.
New Subdomain & Dedicated IP Setup
To restore inbox reputation, we migrated Ogee’s email marketing to a dedicated subdomain, ensuring safe domain warming and improved reputation control.
Implementation of BIMI & DMARC for Brand Authority
We deployed DMARC (p=reject), SPF, and DKIM, securing Ogee’s domain against spoofing. BIMI ensured brand visibility with a trusted sender logo in email inboxes.
Continuous Deliverability Monitoring & Adjustments
Using Google Postmaster Tools, Postmark, and other monitoring platforms, we tracked and optimized Ogee’s sender health, preventing future deliverability declines.
Results obtained by our experts
Improved Brand Security
With DMARC, BIMI, and domain authentication, Ogee’s brand is now fully protected from spoofing and phishing attacks.
Increase in Open Rates
Since working with MailSoar, Ogee’s open rates have increased by 70%, ensuring stronger engagement and higher conversions.
Blocklist-Free Domain
Ogee’s domain reputation has been fully restored, preventing email rejections and spam issues.
Scalable & Profitable Email Strategy
With clean deliverability and optimized engagement, Ogee’s email marketing now drives more sales and customer retention without risking spam filtering or reputation loss.
Ogee.com shares its experience with MailSoar
We came to Mailsoar to help with our deliverability. We were so happy with their work on this, that we have continued to work with them for the past year to monitor our deliverability and to act as trusted consultants for a very important email marketing program. Our email deliverability metrics have drastically improved since starting with Mailsoar. As a result of this email performance and revenue improved drastically.
- Alex Stark
- Co-Founder
