How MailSoar team helped a real estate promoter to solve their spam issues ?

Customer presentation

Select Property Group a real estate developer

Since 2004, Select Property Group has been an expert in real estate investment and development in the UK. With offices in England, Dubai and Hong Kong, Select Property offers investors around the world the opportunity to invest in UK property.

In order to communicate with their partners and investors, the company uses email marketing campaigns as well as transactional email campaigns.

When they realized their deliverability rate and email domain reputation had suffered from serious issues, they called the experts at MailSoar to help them fix these problems quickly and sustainably.

Key project information

Type of emails

Transactional & Marketing
Opt-in list

Budget

Between 1k and 2k$ per month

Monthly volume

Around 300,000 emails per month

Software use

ExactTarget

Length of the project

Ongoing since January 2020

Growth opportunity

When Select Property reached us, the bounce and open rates they were obtaining were quite low. In fact, the bounce rate was over 18% and the open rate around 6%.
Lately, although the company sends over twice as often as in 2020, the bounce rate has dropped by almost 100% from 18% to an average of 0.4% with a 600% increase in the open rate.

Project description

The project entrusted to us by Select Property can be broken down into several areas.

First, we conducted an audit of their emailing structure to gain a detailed understanding of the various issues faced by the company. During this audit, we analyzed their marketing habits, contact lists, and reputation among major internet service providers.

This enabled us to implement a customized action plan to help them correct the deliverability issues they were experiencing with their email campaigns.

Once the recommendations had been made, we were tasked with providing ongoing support to implement an effective mailing strategy.

Background and issues

During our initial audit, we first realized that our client had a fairly low monthly sending volume and a very irregular cadence.

In addition, there were also some major problems with the various mailing lists. Indeed, some email addresses were incorrect and the lists had not been cleaned up.

These issues had a significant impact on the company’s reputation with internet service providers, as inactive or invalid emails increase the email bounce rate. As a reminder, the bounce rate corresponds to the number of emails that could not be delivered, whether temporarily (soft bounce) or permanently (hard bounce).

In addition, some domains had been blacklisted by email providers. This was quite problematic because it compromised the company’s ability to send emails to its customers, as they were considered spam.

Solutions from our experts

Base cleaning for a better reputation

To begin with, we decided to concentrate on cleaning up the databases. Indeed, even if the number of recipients was reduced, this allowed us to better qualify the e-mails and improve the reputation of the sending domains.

Implementing a strategy

Once these changes had been made in collaboration with the company, we implemented an email automation strategy. This new strategy incorporated more contact parameters and allowed for different messages depending on whether or not customers were engaged.

Advanced email re-engagement strategy

Further programming has also been implemented to encourage re-engagement with different email templates. This is an integral part of the email automation strategy created especially for this company.

Results obtained by our experts

The actions implemented for Select Property first helped restore a strong sending reputation with major email providers such as Gmail and Microsoft.
None of their domains are currently blacklisted by mailbox providers.

Open rate

+ 0 %

On communication campaigns

blacklisted domain

A proven track record with leading e-mail providers

Select Property Group shares its experience with MailSoar

We reached out to MailSoar for support after taking a massive hit to our email reputation. The team was on it so quick, guided us through best practice, and built our reputation back up in a matter of just a few weeks. Their ongoing support and dedication is unmatchable!

We’ve learnt a lot to develop our email marketing strategy and dealing with our database. Their guidance shaped our approach to make more calculated decisions on building our campaigns which in turn has led to a much higher engagement rate.