How MailSoar team helped a real estate promoter to solve their spam issues ?

Customer presentation

Select Property Group a real estate developer

Since 2004, Select Property Group has been an expert in real estate investment and development in the UK. With offices in England, Dubai and Hong Kong, Select Property offers investors around the world the opportunity to invest in UK property.

In order to communicate with their partners and investors, the company uses email marketing campaigns as well as transactional email campaigns.

When they realized their deliverability rate and email domain reputation had suffered from serious issues, they called the experts at MailSoar to help them fix these problems quickly and sustainably.

Key project information

Type of emails

Transactional & Marketing
Opt-in list

Budget

Between 1k and 2k$ per month

Monthly volume

Around 300,000 emails per month

Software use

ExactTarget

Length of the project

Ongoing since January 2020

Growth opportunity

When Select Property reached us, the bounce and open rates they were obtaining were quite low. In fact, the bounce rate was over 18% and the open rate around 6%.
Lately, although the company sends over twice as often as in 2020, the bounce rate has dropped by almost 100% from 18% to an average of 0.4% with a 600% increase in the open rate.

Project description

The project entrusted to us by Select Property can be broken down into several areas.

emailing structure audit

To find out in detail what problems the company was encountering. In particular, we analyzed their marketing habits, contact lists and reputation with the major ISPs.

action plan

This enabled us to set up a personalized action plan to help them correct the deliverability problems they were experiencing with their email campaigns.

support

Once the recommendations had been made, we were tasked with providing ongoing support to implement a successful mailing strategy.

Background and issues

An essential step: needs analysis

During our initial audit, we first realized that our customer had a low monthly mailing volume and a very irregular cadence.

What’s more, there were some major problems with the various mailing lists. Some email addresses were incorrect, and the lists had not been cleaned.

During the audit, we noticed that Clicktrix had, until September 2020, fairly good click-through and open rates around 5,000 clicks per day. Since then, however, opening and click-through rates have plummeted. At the time, the company was achieving an opening rate of less than 5%, and fewer than 3,000 clicks per day.

As a reminder, the company sends out daily e-mails with job offers to be filled at home. Open and click rates are therefore generally higher than these.

Metrics analysis

Solutions from our experts

Base cleaning for a better reputation

To begin with, we decided to concentrate on cleaning up the databases. Indeed, even if the number of recipients was reduced, this allowed us to better qualify the e-mails and improve the reputation of the sending domains.

Implementing a strategy

Once these changes had been made in collaboration with the company, we implemented an email automation strategy. This new strategy incorporated more contact parameters and allowed for different messages depending on whether or not customers were engaged.

Advanced email re-engagement strategy

Further programming has also been implemented to encourage re-engagement with different email templates. This is an integral part of the email automation strategy created especially for this company.

Results obtained by our experts

Thanks to our various actions for Clicktrix, the MailSoar experts have enabled the company to deliver their messages in a healthier and more sustainable way, and to increase their deliverability rate.

Open rate

+ 0 %

On communication campaigns

blacklisted domain

A proven track record with leading e-mail providers

Select Property Group shares its experience with MailSoar

We reached out to MailSoar for support after taking a massive hit to our email reputation. The team was on it so quick, guided us through best practice, and built our reputation back up in a matter of just a few weeks. Their ongoing support and dedication is unmatchable!

We’ve learnt a lot to develop our email marketing strategy and dealing with our database. Their guidance shaped our approach to make more calculated decisions on building our campaigns which in turn has led to a much higher engagement rate.