Case Study
Select Property
How MailSoar team helped a real estate promoter to solve their spam issues?
Since 2004, Select Property Group has been an expert in real estate investment and development in the UK. With offices in England, Dubai and Hong Kong, Select Property offers investors around the world the opportunity to invest in UK property.
In order to communicate with their partners and investors, the company uses email marketing campaigns as well as transactional email campaigns.
When they realized their deliverability rate and email domain reputation had suffered from serious issues, they called the experts at MailSoar to help them fix these problems quickly and sustainably.
Project Scope
Type of emails
Transactional & Marketing
Opt-in list
Budget
Between 1k and 2k$ per month
Monthly volume
Around 300,000 emails per month
Software use
ExactTarget
Length of the project
Ongoing since January 2020
Growth opportunity
When Select Property reached us, the bounce and open rates they were obtaining were quite low. In fact, the bounce rate was over 18% and the open rate around 6%.
Lately, although the company sends over twice as often as in 2020, the bounce rate has dropped by almost 100% from 18% to an average of 0.4% with a 600% increase in the open rate.
Project Description
The project assigned to us from Select Property could be split into several areas.
During this review, we analyzed their marketing habits, their contact lists and the reputation they had with the main ISPs.
The background and the challenge
When we first started our audit, we realized that our client had a low monthly sending volume and a very irregular cadence.
In addition, there were also some problems with the various mailing lists. Indeed, some email addresses were incorrect and the lists had not been cleaned.
These issues had a significant impact on the reputation of the ISPs because inactive or invalid emails increase the bounce rate of emails. For the record, the bounce rate is the number of emails that could not be delivered, whether temporarily (soft bounce) or permanently (hard bounce).
In addition, some domains had been blacklisted by email providers. This is quite problematic as it was affecting the company’s ability to deliver emails to their customers as they were considered as spam.
Recommended solutions from our MailSoar experts
We decided to start by focusing on cleaning up the databases. Indeed, even if the number of email addresses dropped, this allowed us to better classify the emails and improve the reputation of the sending domains.
Once these changes had been made in collaboration with the company, we implemented an email automation strategy. This new strategy integrated more contact metrics and allowed different messages based on whether or not customers were engaged.
More scheduling was also implemented to encourage re-engagement with different email templates. This is part of the email automation strategy that was created specifically for this company.
Our Results
We reached out to MailSoar for support after taking a massive hit to our email reputation. The team was on it so quick, guided us through best practice, and built our reputation back up in a matter of just a few weeks. Their ongoing support and dedication is unmatchable!
We’ve learnt a lot to develop our email marketing strategy and dealing with our database. Their guidance shaped our approach to make more calculated decisions on building our campaigns which in turn has led to a much higher engagement rate.
Nora AB
Global Digital
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