PERFORMANCE
Scale, Re-engage, and maximize ROI
Scale your email program and audience without compromising deliverability. Turn your email channel into a powerful engine for sustainable revenue growth.
PERFORMANCE
Grow
grow – performance
Scale, re-engage, and maximize ROI.
When your email infrastructure is complex and deliverability is failing for reasons that aren’t obvious, we take the time to analyze the situation, identify the root causes, and present a clear action plan — before any recovery work begins.
Don’t let it damage your email performance further — the longer it goes undiagnosed, the more revenue slips into the spam folder.
PERFORMANCE
Grow
Growth is a deliverability problem before it’s a marketing one.
Growth is a deliverability problem before it’s a marketing one
When
Once you are consistently in the inbox
Many brands have suffered undetected deliverability issues for months or years, so the audience they can safely reach is smaller than they think. To initiate right after the FIX.
Why
The highest ROI from your recovery effort
Maintain deliverability and compliance while expanding audiences. Scaling amplifies whatever state you are in, so it must be done with guardrails.
What
Creative, strategy and execution, built around you
Highly customized; structured as a 12-month action plan with deliverability guardrails under every increase in volume or audience.
What GROW actually looks like
A 12-month plan, built around your ceiling.
1
Growth audit & goals
Month 1
Map reachable audience, dormant segment size, and where reputation caps volume; set safe growth goals. Reactivate the dormant audience: controlled, batched re-engagement on a separate stream.
2
Scale volume & sharpen creative
Ongoing
Staged volume increases, campaign optimization, A/B testing and lifecycle strategy, with placement watched at every step.
3
Report on revenue
ROI-oriented reporting tying audience growth and deliverability health to revenue.
1
Onboarding
Day 1
Regain access to your platforms and gather written context — setup, history, where the pain is.
2
Schedule the delivery call
Booked up front, ideally with all teams involved in email present.
3
Deep analysis
+ 8 Days
Identify the root causes and build the step-by-step recovery plan.
4
Delivery call & sign-off
Present the audit and plan in a 1-hour call; align on the recovery work ahead.
GROW – PERFORMANCE
run – MONITORING
Then come the RUN
You can only safely push volume and audience when someone is watching the placement underneath. GROW usually runs alongside RUN: ongoing monitoring that catches problems before they cost a quarter of growth.
GROW – PERFORMANCE
RUN – monitoring
Then come the RUN
You can only push volume and audience safely when someone is watching placement underneath. GROW usually runs alongside RUN: ongoing monitoring that catches problems before they cost a quarter of growth.
Scaling your email program can scale your revenue too, with the right expert by your side.
Growth isn’t just about sending more emails. It is about sending smarter, so reputation and revenue grow together. Here’s how brands just like yours turned a bigger email program into bigger results, without ever risking their inbox placement.
Agicap
Finance
Inbox Placement
“MailSoar helped us stop the bleeding quickly, then restructure our email marketing, sales, and product approach. Problem solved!”Read the case study
CitizenShipper
E-commerce
Inbox Placement
“Pierre and his team from Mailsoar have helped our company improve our email deliverability metrics to ensure that we get as many of our emails in our customers inbox as possible. Prior to his team working with us we saw a large number of emails going into spam, junk, or for the case of gmail, promotions/social. . As an online marketplace, emails are a crucial component to our supply and demand components interacting efficiently. This has helped improve that efficiency.”Read the case study
True Classic
E-commerce
Inbox Placement
“MailSoar had a huge impact on our business and I highly recommend them. They helped us grow our open rate from ~10% to almost 50% for our eCommerce store by optimizing our email strategy and implementing various deliverability tactics. We have been using their service for a few months now, and I couldn't be happier with their knowledge, expertise, and great communication.”Read the case study
Ogee
E-commerce
Inbox Placement
“We came to MailSoar to help with our deliverability. We were so happy with their work on this, that we have continued to work with them for the past year to monitor our deliverability and to act as trusted consultants for a very important email marketing program. Our email deliverability metrics have drastically improved since starting with MailSoar. As a result of this email performance and revenue improved drastically.”Read the case study
Human X
Events
Inbox Placement
“We partnered with MailSoar to improve our email deliverability and sender reputation. They helped us set up a new dedicated subdomain to isolate our transactional/marketing mail flow from our primary domain, and worked with us to bring our DMARC compliance up to 97%. Since implementing MailSoar's recommendations, our email delivery rate has climbed to 99.6%. Just as importantly, the sender reputation for both humanx.co and mail.humanx.co went from "Bad" to "High". A great turnaround that's had a real impact on our ability to reliably reach our audience.”Read the case study
SuperHuman AI
SaaS, IA, Publishing
Inbox Placement
“From time to time, we have had issues with our deliverability, and every time MailSoar has helped us resolve the problem and put in practices that have kept us out of trouble. We went from a place of having consistent issues with deliverability a couple of years ago to a place now where we rarely have them. And even when we do, these guys are the absolute experts in what is going on in the industry and know how to get deliverability issues resolved instantly. Cannot recommend them highly enough.”Read the case study
Arcads AI
IA, MarTech
Inbox Placement
“Deliverability of Arcads email. We went from a very poor domain reputation to solid inbox delivery, very happy with the collaboration.”Read the case study
Blaze AI
SaaS, IA, MarTech
Inbox Placement Rate
“We are facing email deliverability issues, and Mailsoar gave us great free advice to start, and then we went forward with an email audit from them that set us up to fix the issues we have. In just over a week, we received an audit and an action plan that we are implementing to recover our email deliverability. We are highly confident that the plan will work and be successful.”Read the case study
We Love Book Seller
Publishing
Inbox Placement
“I was running a complex, large-scale email campaign (...) and unfortunately, we discovered that poor hygiene and other technical issues meant almost all of our emails were going to spam. The MailSoar team was so proactive, creative, and professional. I knew I didn't just have a vendor: I had a true partner whom I could trust completely, and who cared about the success of this project as much as I did. MailSoar saved my email campaign contract. I absolutely could not have done this without them.”Read the case study
Halsted Financial.com
Finance
Inbox Placement
“Pierre understood the expectations of the job, was able to properly articulate the challenges we faced, and did a great job communicating with us through every phase of the project until it was completed. Most importantly he successfully completed the project in a timely manner. I would highly recommend Pierre.”Read the case study
GetFlex
Finance
Inbox Placement
“We were facing issues with email deliverability and Pierre and his team were able to help solve them.”Read the case study
Ready to scale your email program without compromising deliverability?
Book a slot with a senior deliverability expert. We will look at how much of your audience you can safely reach today, and where GROW can take it — no obligation.
Email Program Scaling: FAQ
Suppress when someone has ignored every message for a long time, and the address poses a risk (it may have been recycled into a spam trap). Re-engage when there is still recent evidence of a real person. Segment by inactivity length and acquisition, re-engage the recoverable portion in small batches, and suppress the rest.
By treating reactivation as a deliverability operation, not a campaign: send to small batches of the most recently active dormant subscribers first, watch placement and engagement before widening, keep the reactivation stream separate, and stop the moment complaints or spam placement move..
Gradually and measurably, mailbox providers judge senders on consistency. Volume increases must be staged, and each stage must be monitored for placement, complaints, and engagement before the next. Sudden spikes are among the strongest signals that trigger filtering.
Yes. Scaling amplifies whatever state you are in. If placement is already compromised, adding volume accelerates the damage rather than the revenue. Grow is designed to start once emails are consistently reaching the inbox, so it typically follows a Fix program.
It is highly customized: creative support, campaign and lifecycle strategy, and hands-on execution support, alongside deliverability guardrails that enable audience size and volume to increase safely. It is structured as a 12-month action plan focused on performance and revenue.
Run protects what already works; Grow pushes the program further. Run is ongoing monitoring that catches problems before they cost a quarter. Grow reactivates dormant audiences, expands reach, and scales volume. Many clients run both.